Selecting Colors for Social Media Graphics
See the official color palette for Office of Head Start social media graphics.
Web Standards
Content for the Office of Head Start (OHS) is created by many organizations and individuals. Decisions made during content development affect our audience’s ability to find, understand, and use it. The Web and Communications Standards ensure consistent use of language, design, and styles across products, regardless of their authorship. Consistency in these matters is key to creating a unified voice for OHS, as well as complying with federal regulations. These choices are kept current using research into best practice and input from OHS and the National Training and Technical Assistance Centers Communications Workgroup, as well as evolving federal standards.
Social Media Captions
Follow these best practices to ensure your messages are effective, credible, and consistent across platforms.
Selecting Photos for Social Media Graphics
All photos must be culturally appropriate and should feature realistic, representative imagery that aligns with the mission and identity of OHS.
Selecting Icons for Social Media Graphics
Find tips for choosing and using icons in social media graphics and captions.
Selecting Fonts for Social Media Graphics
Find standard fonts for social media and learn when exceptions are made.
Improper Use of National Center Logos
It’s important not to alter your National Center logo to ensure brand consistency and recognition across all communications.
Accessibility for Audio/Video
The guidelines in this section cover how to develop audio/video presentations in English or Spanish that are accessible to all users, including people who are deaf or hard of hearing.
Transcription
The Office of Head Start National Centers and other vendors are required to transcribe their own multimedia, including webinars and audio conferences, for use on HeadStart.gov.
Captioning
HeadStart.gov requires all video presentations to have accessible synchronized media. Learn how to create a seamless viewing experience that is compliant with federal accessibility standards.
Common Terms and AP Exceptions
Review words and terms commonly used in Head Start content, noting use of uppercase vs. lowercase.